The Real Impact of Home Staging

Home staging is the process of preparing and styling a property for sale using carefully selected furniture, artwork and décor to highlight the home’s best features and appeal to the widest range of buyers.

Rather than decorating for personal taste, staging focuses on creating a lifestyle that buyers can imagine themselves living in. Professional stylists use modern furniture, neutral colours and thoughtful layouts to make spaces feel larger, brighter and more inviting.

With most buyers first seeing a property online, a strong visual presentation can make a significant difference to the level of interest a home receives, particularly in competitive markets such as Adelaide.

Research in Australia shows that professional home staging can significantly improve both the sale price and the speed of sale.

Some key statistics include:

• Professionally staged homes can sell for 5–12% more on average, according to Australian property research.

• Some studies show staging can add an average of around $69,000 to a property’s sale price.

• Well-presented homes can sell 30–50% faster than comparable unstaged homes.

• Around 82% of buyers say staging helps them visualise a property as their future home.

For sellers, this means that investing in a professional presentation can help a property stand out in a competitive market and attract stronger buyer interest. Professional home staging helps showcase a property’s full potential and allows buyers to emotionally connect with the space.

Sources: Australian Property Institute, Real Estate Institute of Australia, Domain property research.